The world of signs and logos is constantly evolving – and marketing campaigns with flat posters, regular images and unimaginative slogans no longer do the trick for the average consumer. Whether you’re running a business, you have your own personal brand that you’re trying to promote or you’re providing marketing services for a client, conventional advertisement is now unappealing for most people. But is there a simple, yet effective and in-budget solution to this? Yes, but it’s not what you think.
The marketing power of signs
The average person is bombarded with over 3,000 advertising messages every single day. You can have the catchiest motto and the most creative, well-designed logo and you’ll still struggle to capture the attention of potential customers in today’s highly competitive market. Although all of the above are essential for creating a powerful brand identity, real marketing strength lies in getting the customer to remember your business or trademark. You need to leave a mental footprint in the mind of your new clients. And you can only do that if you combine design/logo with proper ad placement.
Constantly re-affirm your brand identity
The trick behind every successful marketing campaign is simple, but not easy to implement – give your business a face and make sure it pops up everywhere relevant for potential customers to see. How do you do that? By always trying to be in the right place: whether it’s a full-blown campaign, a corporate event or a promotional festival, trade show or concert, make sure your brand is one of the first things people notice when attending.
The best way to do this is through event letters. You can purchase or rent 3D letters with your company’s name, your logo, trademark or a catchphrase that is relevant to your brand in order to help the guests recognize your business. You can also do this for meetings where you are a sponsor, as well as for product launches and educational events.
What if I have a local business?
If you run a small business and you’re just interested in promoting a specific product or service, you can use 3D letters or illuminated letters to create a professional, representative image. You can also use these signs for restaurants, hotels, cafés, stores, markets or any other shop, especially if you have a promotion going on or you’re releasing new products. Depending on the size and reach of your business, light up letters can work wonders for bringing in new customers, as well as offering your brand extensive and consistent exposure.
Finding a 3D letter design that attracts clients
In order to differentiate yourself from your competitors you need a sign with spotless design, but that also has a creative edge. In terms of material, you should choose something of high quality, that is durable and feasible for long-term. Stay away from plastic building letters or acrylic products because they wear out fast and won’t make much of an impression on passers-by. Opt for metalic, aluminum or stainless steel letters instead.
When it comes to design, don’t be afraid of bold colors – they’re far from tacky if done right and are much more likely to attract attention. Lastly, remember that marketing can completely turn around your business and propel your brand into the public eye with the right tools. It’s just about differentiating a valuable investment from one that is not worth your money or your time.